Adidas Data Breach reveals customer information in vendor attack

Pirates are no longer only aimed at technological giants or hospitals. Any business that collects valuable personal information, such as names, telephone numbers, email addresses or even basic financial details, is now a goal.

Companies that are very confident of third -party vendors or outsourced client assistance are even more risk, especially if they are not particularly strong in the technological sector.

German retail Adidas learned this more difficult way. The company recently confirmed a breach of data involved in one of its external partners, and although it has recognized the problem, there are still many important details.

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Adidas confirms rape: here’s what we know

Adidas has officially acknowledged that a third party seller suffered a breach, leading to unauthorized access to consumer data. In a Public notice Titled “Data Security Information”, the company revealed that a “third -party customer service provider” had been committed. While the brand was initially silent about the field, it had been reported earlier this month that Turkey and Korea’s customers had received notifications of breach.

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Adidas published this information on both German and English websites. However, no specific region has been confirmed or number of individuals affected. The company’s statement clarified that no payment information was included, such as credit card details or passwords. Instead, the contact details sent by users to the Adidas Assistance Table were involved in the past.

The data obtained includes names, telephone numbers, email addresses and birth dates. Although this may seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft.

What Adidas told customers after non -compliance

Following the breach, Adidas began to notify the affected customers directly. The company’s email to customers below was to reassure the recipients and clarify which information was involved. Here is the full text of the notification sent to affected people.

Dear Customer,

We are writing to inform you of a problem that we have recently taken into account that you may have affected some of your data.

What happened

Adidas recently learned that an unauthorized external part accessed certain customer data through a third -party customer service provider.

Which information was involved

The affected data does not contain passwords, credit card or any other information related to payment. No social security number have been affected.

It consists mainly of contact information related to clients who in the past have contacted our Customer Service Assistance Service. This may have included one or more of the following: name, email address, telephone number, gender and/or date of birth.

What we are doing

The privacy and security of your data is our priority. When it becomes aware of this incident, Adidas took proactive and immediate measures to investigate and contain the incident. This includes improving security measures and reset passwords for customer service accounts.

What can you do

We currently do not know any damage (such as theft of identity or fraud) caused to our customers as a result of this incident. There are no immediate steps to be done. Although, as always, you are still watching and looking for suspicious messages. As a reminder, Adidas will never contact directly to ask us to provide us with financial information, such as credit card data, bank account information or passwords.

Who can you contact

If you have any questions, please contact our customer service to https://www.adidas.com/us/help

We apologize for the inconvenience caused by this incident.

Team Adidas

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What Adidas has not said about vendor hack

Despite official recognition, several questions are kept. Adidas has not yet clarified whether it is a unique offense that affects various separate regions or incidents. The lack of transparency around the name of the third party seller and the absence of specific numbers or locations for the affected users has created frustration among the observers and possibly among the customers themselves.

The previous regional reports of Turkey and Korea could suggest that this incident was global on a scale or that the sellers of similar third parties were independently objectives. In either case, the current management of the company’s situation has left room for speculation. Adidas claims that he is in the process of informing potentially affected customers, but he has not detailed the method or calendar for this outreach.

We contacted Adidas to comment and a representative referred to this statement about his Website. In part, the company said: “We are fully committed to protecting the privacy and safety of our consumers and, honestly, regretting the discomfort or concerns caused by this incident.”

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6 critical steps to be done after non -compliance with Adidas data

If you think you have been affected or want to be cautious, here are some steps you can take right now to keep the Adidas data breach of data breach:

1. FUNE your Internet details using a staff Data Delete Service: The more exposed your personal information is online, the easier it is for the scammers to use it against you. Following the breach of Adidas, consider the removal of public database information and people’s search sites. View my most important options for data removal services here.

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2. With access to your email and telephone number, Adidas attackers can make phishing emails that are intended to be providers or health banks. These emails may include malicious links designed to install malicious software or steal login information. To defend -use a strong antivirus program. Get my options for the best antivirus 2025 protection winners for your Windows, Mac, Android and iOS devices.

3. Safeguard against theft of identity and use the protection of identity theft: Pirates now have access to high value information from Adidas Breach. This makes you a main goal for identity theft. You may want to consider investment in identity theft protection, which can also help you freeze your bank accounts and credit cards to prevent more authorized use by criminals. Registration for the protection of identity theft provides you 24 hours a day, alerts of activity and unusual support if your identity is stolen. Check my tips and the best options on how to protect -you are from the theft of identity.

4. Set up fraud alerts: Request fraud alerts notifies creditors who need additional verification before issuing credit to your name. You can request fraud alerts through any of the three major credit offices; They will notify others. This adds another layer of protection without completely freezing access to credit.

5. Change passwords and use a password manager: Update passwords of any account related to the committed data. Use unique passwords that are difficult to guess and let a password manager do the heavy lifting generating -those of secure. Reused passwords are an easy goal after breaches. Consider password managers for comfort and safety. Get more details about my The best password managers reviewed by 2025 experts here.

6. Stay alert to social engineering attacks: Pirates can use stolen details such as names or birth rates of non -compliance in telephone scams or false customer service calls designed to deceive -to reveal more sensitive information. Never share personal data on unsolicited calls or emails. Social engineering attacks are based on trust and surveillance is key.

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Kurt’s Key Takeaway

Failure to comply with Adidas shows that even companies with decades of brand equity and a massive global imprint are not immune around data security. It replaces the need for companies to go beyond the basic compliance and actively evaluate the cybersecurity standards of all members of their ecosystem. Consumers are increasingly aware of the compensation they make when they share their personal information, and brands that do not achieve this moment can find that their reputation is faster than they expect.

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